The role of advertising tools in attracting tourists

Authors :

The purpose of the current survey is to analyze and compare advertising tools in attracting tourists. Statistical society of this survey is all the tourists that have traveled to Marivan that have been chosen as sample through the Corcoran formula. The research method is descriptive-survey. Researcher-mad questionnaire was used to collect data that its validity was verified by the experts and its reliability through Kronbahk Alpha statistical method was tested.0.797 was gained that indicates the reliability if the questionnaire. The collected data was analyzed by SPSS 17 software. T-Test method was used to test the hypotheses. The results taken from this survey indicates that T.V has more influence in comparison to radio among spoken tools and internet has the most influence in comparison to newspapers, billboard, internet and professional journals among the written tools in attracting tourists. It also indicated that respectively T.V, internet, radio, newspaper, billboard and professional journals have given the most information about the possibility of tourism to them. Tourists also believe that a combination of advertising tools is more effective in attracting tourists and gives more information to them about the touristy places.